Petro-Canada: Soft Touch

Touchless is nonsense…

People have been convinced that touch carwashes scratch their cars. This simply isn’t true. They instead opt for touchless and get less clean for their buck. So how do we change their minds?

We change the way they see touch-free. 

Pans get scrubbed. Teeth get brushed. Dirt gets dusted. We used playful metaphors to emphasize how touchless really is a ridiculous way to clean anything, including your car.   

Soft Touch: Aisle 10 - TV/OLV

Soft Touch: Dog Wash - TV/OLV