AT&T Wireless: Just Ok is Not OK

Relationships

Dec 10

People aren’t getting what they deserve from their providers…

Instead, they’re getting bad customer service, locked into contracts and plans that are anything but flexible. This is not what they signed up for. So how do you stand out and help people believe you truly are America’s Best?

You stand with them.

Just Ok is Not OK is more than a statement. It’s a state of mind AT&T shares with its customers. They wouldn’t stand for just ok anything let alone a just ok service provider, and neither would we.

Using visual humour that thrived online, we helped develop a tone of voice that let people know they’d never have to settle for a just ok telco again with America’s Best Network.