Infiniti: Drive Therapy

Covid-19 took us off-road, and not the fun way…

When the lockdown hit everyone’s engines shutdown. So how do we get people to even think of luxury vehicles during a stressful time where no one was driving?

Tap into the moments of the drive we missed. Virtually.   

Remember the days when we could just jump into the car and go for a drive to clear our minds? Through a multi-sensorial, immersive experience on Instagram Stories, we put people back into the driver’s seat with Drive Therapy. The result?

We created a toolkit that gave Infiniti an actionable role and voice on 5 platforms and in 4 major markets across the globe during a time when the world was put in park.

OLV - Wilderness Sounds

OLV - City Sounds

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