Sport Chek: Style Moves You
We put the style in Lifestyle…
Sport Chek wasn’t quite checking the box with millennials who were looking for performance wear that also made them look good – really good. So how do we get the new Lifestyle line of apparel on millennial’s radars?
We move to their beat.
The Lifestyle line embodied a look and feel that you could take from the gym to the streets, seamlessly. This fluid movement inspired an attitude that was visually brought to life through dance. The result?
A campaign spanning TV, in-store and online paid/organic media channels, which increased brand awareness by 66% and created double digit growth across channels.
TV / OLV
6s/15s OLV
6s/15s OLV
15s social OLV
15s social OLV
Social ads
Pinterest ads | Email